When launching a website, it is important to link it to the Google Analytics tool . The latter will send you a lot of information concerning the number of views, visitors, the location of readers, etc.
How to register on Google Analytics?
The concept is very simple and it does not require any specific knowledge. Just go to the website dedicated to this tool and click on the “ Create an account ” button. If you have a Google + account, you will need to enter your username and password.
Otherwise, it will be wise to create the entire account by sharing the classic data (account name, website address, etc.). It will also be necessary to insert the tracking code which is essential. It is enough for WordPress to add the tracking code or to use a specific widget which will take care of setting up the code in the appropriate place.
Track the number of visits and your visitors
When you log in to your Google Analytics account , you arrive on the home page called “ Presentation of the audience ”. You have a lot of information about:
- Sessions and duration are important data to judge the quality of content. For the result to be optimized, the duration must be greater than one minute.
- The number of users is a classic data that is interesting to measure the audience
- The number of page views is not really wise since it does not really reflect the popularity, it is advisable to give more interest to the number of unique visitors.
- The number of loyal readers and new readers
The bounce rate is an interesting piece of data that requires some attention. Indeed, it makes sense for this percentage to be the lowest, but it is usually above 50% and it can even quickly reach almost 70%.
It corresponds to the interactivity of the reader when he is on the page. So, if the person reads the article and closes the page, the bounce rate will increase. Conversely, if she clicks on another article from the page she is reading, the percentage will decrease.
Real-time data
On Google Analytics , you can get several pieces of information regarding the number of readers currently on your website. This gives you the opportunity to have an overview, the location of the connection, the most viewed content in the last 30 minutes as well as the sources of traffic.
This allows you to know the articles currently read on your site. In this category “ Real time ”, you will be able to have knowledge of the most common keywords and this proves to be important for natural referencing.
The general audience of the website
In the “ Audience ” section, the information is more complete and you will find some of the data transmitted on the home page.
- Demographics : you will know the age and gender in order to identify your audience
- Centers of interest : in the form of percentage, you will be able to obtain information concerning the searches of the readers. This allows you, for example, to quickly target popular content.
- Geographic area : this information allows you to locate readers according to their place of connection and their language.
- Behaviour : you will find some of the data mentioned above as well as the interactions according to the duration of use.
- Technology and mobile : these two sections are important since they offer you the possibility of targeting your readers more with the aim of possibly adapting the graphics for mobile devices.
The importance of keywords
When publishing a website, it is important to improve its visibility. For this it is essential to use keywords and in particular those used by Internet users. Just go to the “ Acquisition ” category then click on “ Keywords ” and “ Natural results ”. You’ll get a list of all the keywords that brought people to your articles.
You will thus have access to a wealth of information such as the duration of use, the bounce rate or the percentage of new users.
In the “ All traffic ” section, Google Analytics offers you to identify the source with which Internet users managed to find your site. This allows you, for example, to judge the importance of social networks, to identify the most used search engine, etc.
Regarding Twitter, Facebook and Google +, the tool offers the category “ Social networks ” where you will have the opportunity to obtain the number of page views and sessions according to each of the platforms.
Know the behavior of the reader
Google Analytics has proposed a real modification of its tool and in the “ Behaviour ” category, you will be able to follow the progress made by the reader while knowing for example the page that he could read after this article…
Finally, the quality of the content and the attractiveness are important, but the speed of the site should not be neglected. The tool therefore transmits several pieces of information in this category.